Marketing 530:
New Product Development (3.0 units)
Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:00-10:00pm | Tuesday | 39 of 54 | Diane Badame | JKP110 |  | |
| 16530R | 640 | Lecture | 1:30-4:00pm | Tue, Thu | 30 of 54 | Diane Badame | JKP204 | |