Marketing 526:
Advertising and Promotion Strategy (3.0 units)
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 6:30-9:30pm | Monday | 17 of 36 | Gerard Tellis | ACC205 | Word (51917 KB) |  |